Boba Tea Protein® sells healthy, boba protein powders that taste like your favorite bubble tea drinks you’d get at boba shops — except without all the extra sugar & artificial sh*t. They use real ingredients and sweeten their products with zero-calorie monk fruit.
DELICIOUS, DELIGHTFUL, AND PROTEIN-PACKED.
YEAR: 2022 - present
CLIENT: Boba Tea Protein®
ROLE:
+ art direction
+ identity design
+ photography
+ videography
Boba Tea Protein® faced a critical need to hire their first, multidisciplinary creative — someone able to tackle the responsibilities + challenges of developing the brand’s identity and visuals in an authentic yet unique way. This was crucial in the autonomous + fast-growing market for healthy, protein-packed boba tea drinks.
challenge
Solution
Since joining, I’ve conceptualized and executed more than 17 marketing campaigns to date. I remain actively involved in shaping and implementing the brand's voice, strategy, & creative direction. We've witnessed the team size double this past year and continue seeing phenomenal growth across the board.
A not-so-April-fools announcement video for Boba Tea Protein’s new Strawberry Soju High-Stim Pre-Workout.
Announcement video for Boba Tea Protein’s first Lunar New Year product, Milk Candy Milk Tea.
Boba Tea Protein’s first sponsored athlete announcement video, featuring Lauren Pon.
Restock announcement video for Boba Tea Protein’s new Lychee Pre-Workout — their top selling pre-workout flavor.
Teaser video hinting we’ll be bringing back our popular Milk Candy Milk Tea, which sold out within 4 minutes of our first drop.
Announcement video introducing Boba Tea Protein’s first collagen protein flavor — Mango Green Tea.
