For 2024’s Year Of The Dragon, Boba Tea Protein® launched Dragon Fruit Collagen, Dragon Fruit Pre-Workout, red envelope sample packs, and oversized tee pump covers in celebration of Lunar New Year.

As the creative lead for this campaign, I was in charge in ensuring all the visuals brought the heat for the celebrated holiday. From packaging design to art direction, every element aimed to embody the essence of strength, luck, and fortune associated with the dragon in Asian culture, ensuring a compelling and memorable brand experience.