This Is America: Digital Artwork By Dena Nguyen

“This Is America” is a self-initiated, social awareness campaign designed to educate, raise awareness, and cultivate empathy in a time where unity was crucial during the COVID-19 pandemic.


YEAR: 2020

TYPE: Social awareness campaign

ROLE:

+ creative direction

+ digital art

+ messaging

+ social media

challenge

Amidst the COVID-19 pandemic, there was a concerning surge in hate crimes, racism, and discrimination, exacerbating social divisions at a time when unity was crucial.

Solution

As a response, "This Is America" emerged as a passion project with an objective to design digital art that not only held meaning but also possessed the strength to educate, raise awareness, & cultivate empathy. The outcome exceeded expectations, resonating with a broad audience & unexpectedly went viral online.



Social reach

This Is America: Social Reach - Digital Artwork By Dena Nguyen
  • 8.5 million video plays & 2+ million video likes [VIEW]

  • 1.4+ million likes & 580k+ retweets [VIEW]

  • 560k+ likes & 12k+ comments [VIEW]

  • 210k+ shares & 23k+ likes [VIEW]

This Is America: We Are Not A Virus - Digital Artwork By Dena Nguyen
This Is America: We Are Not Terrorists - Digital Artwork By Dena Nguyen
This Is America: We Are Not Illegal - Digital Artwork By Dena Nguyen
This Is America: We Are Not Savages - Digital Artwork By Dena Nguyen
We Are Not A Virus - Digital Artwork By Dena Nguyen
We Are Not A Threat - Digital Artwork By Dena Nguyen
We Are Not Illegal - Digital Artwork By Dena Nguyen
We Are Not Terrorists - Digital Artwork By Dena Nguyen
We Are Not Savages - Digital Artwork By Dena Nguyen