Hello. Xin chào. Howdy!
Hello. Xin chào. Howdy!
I'm Dena 👋 , a brand designer who creates strategic visual identities for brands who want to stand out.
Starting with Clarity
Before a pixel is designed, I get to the roots of what problems we’re trying to solve and what creative solutions work best with what you’re trying to achieve. This is where brand strategy comes in so we know exactly what we’re creating, who we’re designing it for, and why we’re doing it. This helps in achieving clear design decisions so everyone is aligned and on the same page from day one.
The Bigger Picture
As a brand designer and art director, part of my job is being able to see how everything connects beyond just creating graphics. From ideating the concepts and campaigns to executing the vision, I help shape the creative direction, design the right visual language, and make sure it’s all cohesive so ties back to your goals and mission.
Thoughtful Collaboration
I work best in partnerships built on trust and clear communication. Part of my goal is to make the process of working together feel like a meaningful, fun, and collaborative process. I love working with those who truly align with having mutual respect, clear communication, and value creativity. It simply makes the process more enjoyable and where the strongest work gets made.
How Work Gets Done
My process is collaborative, transparent, and structured. Once we’re ready to begin, you’ll be onboard to a project management portal in Notion where we can keep track of the project’s progress, timelines, and streamline communication for all feedback & files. It’s set up under one roof to avoid endless chains of emails where things tend to get long & lost. This makes the process clear and transparent.
BRAND COLLABS
COLLABING WORLDWIDE
Trusted by Brands 🤝
From sponsorships to commissions to collaboration posts, I've had the pleasure of working with some brands you may know.
drag
BRAND COLLABS
COLLABING WORLDWIDE
Trusted by Brands 🤝
From sponsorships to commissions to collaboration posts, I've had the pleasure of working with some brands you may know.
drag
BRAND COLLABS
COLLABING WORLDWIDE
Trusted by Brands 🤝
From sponsorships to commissions to collaboration posts, I've had the pleasure of working with some brands you may know.
drag
Portfolio
SELECT WORKS
Projects
Village (Coming Soon)
Brand Strategy
Logo Identity
Village (Coming Soon)
Brand Strategy
Village (Coming Soon)
Brand Strategy
Logo Identity
Casabe Paul (Coming Soon)
Brand Strategy
Logo Identity
Packaging Design
Casabe Paul (Coming Soon)
Brand Strategy
Packaging Design
Casabe Paul (Coming Soon)
Brand Strategy
Logo Identity
Packaging Design
SERVICES
WHAT I CAN DO
How I Can Help
From brand strategy to graphic design to content creation, I help bring your ideas into reality rooted in strategy, fueling passion, & memorable creativity.
Strategy-led creative direction that drives clarity and alignment
Creative work designed to resonate with the right people, not just attention
Visual designs that support long-term growth, launches, and expansion
A partner who thinks strategically and conceptually beyond execution
Structured, collaborative process to keep projects focused, effective, and streamlined
Brand Strategy
I work with brands to clarify their positioning, messaging, and long-term direction. This phase is about alignment, asking the right questions, and building a strategic foundation that makes every creative decision more confident and intentional.
Brand Strategy
I work with brands to clarify their positioning, messaging, and long-term direction. This phase is about alignment, asking the right questions, and building a strategic foundation that makes every creative decision more confident and intentional.
Creative Direction
I guide creative direction across brands and campaigns to ensure everything works together as a cohesive whole. From concept to execution, I help shape decisions so the final work feels thoughtful, aligned, and elevated across every touchpoint.
Creative Direction
I guide creative direction across brands and campaigns to ensure everything works together as a cohesive whole. From concept to execution, I help shape decisions so the final work feels thoughtful, aligned, and elevated across every touchpoint.
Graphic Design & Brand Identity
I design visual identities rooted in strategy and built for longevity. From logos to packaging design, the goal is not just to look good, but to create a system that feels recognizable, consistent, and reflective of the brand at every stage of growth.
Graphic Design & Brand Identity
I design visual identities rooted in strategy and built for longevity. From logos to packaging design, the goal is not just to look good, but to create a system that feels recognizable, consistent, and reflective of the brand at every stage of growth.
Content Creation
I create educational and story-driven content in partnership with brands I genuinely align with. With over 10 years of experience, my focus is on building trust, clarity, and long-term value through thoughtful storytelling.
Content Creation
I create educational and story-driven content in partnership with brands I genuinely align with. With over 10 years of experience, my focus is on building trust, clarity, and long-term value through thoughtful storytelling.
Brand Strategy
I work with brands to clarify their positioning, messaging, and long-term direction. This phase is about alignment, asking the right questions, and building a strategic foundation that makes every creative decision more confident and intentional.
Creative Direction
I guide creative direction across brands and campaigns to ensure everything works together as a cohesive whole. From concept to execution, I help shape decisions so the final work feels thoughtful, aligned, and elevated across every touchpoint.
Graphic Design & Brand Identity
I design visual identities rooted in strategy and built for longevity. From logos to packaging design, the goal is not just to look good, but to create a system that feels recognizable, consistent, and reflective of the brand at every stage of growth.
Content Creation
I create educational and story-driven content in partnership with brands I genuinely align with. With over 10 years of experience, my focus is on building trust, clarity, and long-term value through thoughtful storytelling.
Testimonals
what others say
Trusted By People 🫶
Dena is a wildly talented, dedicated designer with a radical ability to concept and consistently execute unique yet meaningful stylistic choices for every project she touches. I was consistently impressed by Dena's ambition for perfecting her craft as a design student, and have been fortunate to work with her professionally as a member of my branding team since her graduation. As a versatile designer with strong ideation skills, a talent for clever problem solving, and a refreshingly congenial personality to boot, I am confident that Dena will continue to be a very significant asset to any creative team or project that is lucky enough to have her on board.
Loryn
Brand Strategist & Professor
I felt very moved and happy. Dena showed a lot of knowledge and it was a pleasure working with her really. I've worked with quite a few designers, but not all of them have her wonderful designs and stunning video shots! 🥰
Chloe
Social Media Specialist
Before starting this project, I honestly had no idea how to make my brand stand out or even what our logo should look like. Dena completely nailed the very first concept she presented. We asked for a couple of revisions along the way, but her original version still resonates most with us. It perfectly represents our brand. That’s when you know you should trust the professionals. We had so many different “requirements” and references that seemed impossible to bring together, yet Dena made it all work seamlessly. The entire process was smooth and enjoyable. Dena was patient, understanding, and highly professional, and she made everything easy to follow with her guides and organized approach. Now, I couldn’t be more excited to reveal the new branding for our event styling business. The identity she created sparks so much joy, and we feel so proud to share it with the world. What I love most is how it finally gives us the identity we’ve always dreamed of. It truly stands out, reflects who we are as owners, and captures the purpose of our business. I wholeheartedly recommend Dena to anyone looking for branding or design work.
Zoe
Founder
Before hiring Dena, I checked her designs on supplements and consumer products and they all feel really unique and innovative. She is an excellent designer. It was just what I was looking for. The final design represented what we wanted. I’m really happy and satisfied with it. It turned out amazing - she understood the concept perfectly. I would work with her again on my next projects for sure.
Marcos
Founder
Dena was always quick to communicate and delivered high quality designs and branding that aligned perfectly with our target audience. As our timeline and priorities shifted, Dena adapted with us while staying within the initial scope.
Benjamin
Software Engineer & Entrepreneur
I felt very excited to work with Dena as her portfolio and content are great. The job was accomplished swiftly, and all deliverables were amazing. I really enjoyed the process. Dena was incredibly professional, and communication was crystal clear about her vision and how it aligned with our brand. She gave great check-ins frequently, and we never questioned anything during the process. Dena took our creatives to the next level and put her own twist on it, which is exactly what we wanted. I have already given her more referrals because she crushed it so hard!
Justin
Chief Operating Officer
blog posts
curated thoughts
Behind The Pixels
Explore the blog for design tips, industry insights, and creative inspiration. From
tutorials to thought pieces, there’s something for every curious mind.
Explore the blog for design tips, industry insights, and creative inspiration.
Hello. Xin chào. Howdy!
I'm Dena 👋 , a brand designer who creates strategic visual identities for brands who want to stand out.
Starting with Clarity
Before a pixel is designed, I get to the roots of what problems we’re trying to solve and what creative solutions work best with what you’re trying to achieve. This is where brand strategy comes in so we know exactly what we’re creating, who we’re designing it for, and why we’re doing it. This helps in achieving clear design decisions so everyone is aligned and on the same page from day one.
The Bigger Picture
As a brand designer and art director, part of my job is being able to see how everything connects beyond just creating graphics. From ideating the concepts and campaigns to executing the vision, I help shape the creative direction, design the right visual language, and make sure it’s all cohesive so ties back to your goals and mission.
Thoughtful Collaboration
I work best in partnerships built on trust and clear communication. Part of my goal is to make the process of working together feel like a meaningful, fun, and collaborative process. I love working with those who truly align with having mutual respect, clear communication, and value creativity. It simply makes the process more enjoyable and where the strongest work gets made.
How Work Gets Done
My process is collaborative, transparent, and structured. Once we’re ready to begin, you’ll be onboard to a project management portal in Notion where we can keep track of the project’s progress, timelines, and streamline communication for all feedback & files. It’s set up under one roof to avoid endless chains of emails where things tend to get long & lost. This makes the process clear and transparent.
BRAND COLLABS
COLLABING WORLDWIDE
Trusted by Brands 🤝
From sponsorships to commissions to collaboration posts, I've had the pleasure of working with some brands you may know.
drag
Portfolio
SELECT WORKS
Projects
Village (Coming Soon)
Brand Strategy
Casabe Paul (Coming Soon)
Brand Strategy
Packaging Design
SERVICES
WHAT I CAN DO
How I Can Help
From brand strategy to graphic design to content creation, I help bring your ideas into reality rooted in strategy, fueling passion, & memorable creativity.
Strategy-led creative direction that drives clarity and alignment
Creative work designed to resonate with the right people, not just attention
Visual designs that support long-term growth, launches, and expansion
A partner who thinks strategically and conceptually beyond execution
Structured, collaborative process to keep projects focused, effective, and streamlined
Brand Strategy
I work with brands to clarify their positioning, messaging, and long-term direction. This phase is about alignment, asking the right questions, and building a strategic foundation that makes every creative decision more confident and intentional.
Creative Direction
I guide creative direction across brands and campaigns to ensure everything works together as a cohesive whole. From concept to execution, I help shape decisions so the final work feels thoughtful, aligned, and elevated across every touchpoint.
Graphic Design & Brand Identity
I design visual identities rooted in strategy and built for longevity. From logos to packaging design, the goal is not just to look good, but to create a system that feels recognizable, consistent, and reflective of the brand at every stage of growth.
Content Creation
I create educational and story-driven content in partnership with brands I genuinely align with. With over 10 years of experience, my focus is on building trust, clarity, and long-term value through thoughtful storytelling.
Testimonals
what others say
Trusted By People 🫶
Dena is a wildly talented, dedicated designer with a radical ability to concept and consistently execute unique yet meaningful stylistic choices for every project she touches. I was consistently impressed by Dena's ambition for perfecting her craft as a design student, and have been fortunate to work with her professionally as a member of my branding team since her graduation. As a versatile designer with strong ideation skills, a talent for clever problem solving, and a refreshingly congenial personality to boot, I am confident that Dena will continue to be a very significant asset to any creative team or project that is lucky enough to have her on board.
Loryn
Brand Strategist & Professor
Before starting this project, I honestly had no idea how to make my brand stand out or even what our logo should look like. Dena completely nailed the very first concept she presented. We asked for a couple of revisions along the way, but her original version still resonates most with us. It perfectly represents our brand. That’s when you know you should trust the professionals. We had so many different “requirements” and references that seemed impossible to bring together, yet Dena made it all work seamlessly. The entire process was smooth and enjoyable. Dena was patient, understanding, and highly professional, and she made everything easy to follow with her guides and organized approach. Now, I couldn’t be more excited to reveal the new branding for our event styling business. The identity she created sparks so much joy, and we feel so proud to share it with the world. What I love most is how it finally gives us the identity we’ve always dreamed of. It truly stands out, reflects who we are as owners, and captures the purpose of our business. I wholeheartedly recommend Dena to anyone looking for branding or design work.
Zoe
Founder
Dena was always quick to communicate and delivered high quality designs and branding that aligned perfectly with our target audience. As our timeline and priorities shifted, Dena adapted with us while staying within the initial scope.
Benjamin
Software Engineer & Entrepreneur
I felt very moved and happy. Dena showed a lot of knowledge and it was a pleasure working with her really. I've worked with quite a few designers, but not all of them have her wonderful designs and stunning video shots! 🥰
Chloe
Social Media Specialist
Before hiring Dena, I checked her designs on supplements and consumer products and they all feel really unique and innovative. She is an excellent designer. It was just what I was looking for. The final design represented what we wanted. I’m really happy and satisfied with it. It turned out amazing - she understood the concept perfectly. I would work with her again on my next projects for sure.
Marcos
Founder
I felt very excited to work with Dena as her portfolio and content are great. The job was accomplished swiftly, and all deliverables were amazing. I really enjoyed the process. Dena was incredibly professional, and communication was crystal clear about her vision and how it aligned with our brand. She gave great check-ins frequently, and we never questioned anything during the process. Dena took our creatives to the next level and put her own twist on it, which is exactly what we wanted. I have already given her more referrals because she crushed it so hard!
Justin
Chief Operating Officer
blog posts
curated thoughts
Behind The Pixels
Explore the blog for design tips, industry insights, and creative inspiration. From
tutorials to thought pieces, there’s something for every curious mind.
Hello. Xin chào. Howdy!
I'm Dena 👋 , a brand designer who creates strategic visual identities for brands who want to stand out.
Starting with Clarity
Before a pixel is designed, I get to the roots of what problems we’re trying to solve and what creative solutions work best with what you’re trying to achieve. This is where brand strategy comes in so we know exactly what we’re creating, who we’re designing it for, and why we’re doing it. This helps in achieving clear design decisions so everyone is aligned and on the same page from day one.
The Bigger Picture
As a brand designer and art director, part of my job is being able to see how everything connects beyond just creating graphics. From ideating the concepts and campaigns to executing the vision, I help shape the creative direction, design the right visual language, and make sure it’s all cohesive so ties back to your goals and mission.
Thoughtful Collaboration
I work best in partnerships built on trust and clear communication. Part of my goal is to make the process of working together feel like a meaningful, fun, and collaborative process. I love working with those who truly align with having mutual respect, clear communication, and value creativity. It simply makes the process more enjoyable and where the strongest work gets made.
How Work Gets Done
My process is collaborative, transparent, and structured. Once we’re ready to begin, you’ll be onboard to a project management portal in Notion where we can keep track of the project’s progress, timelines, and streamline communication for all feedback & files. It’s set up under one roof to avoid endless chains of emails where things tend to get long & lost. This makes the process clear and transparent.
BRAND COLLABS
COLLABING WORLDWIDE
Trusted by Brands 🤝
From sponsorships to commissions to collaboration posts, I've had the pleasure of working with some brands you may know.
drag
Portfolio
SELECT WORKS
Projects
Village (Coming Soon)
Brand Strategy
Logo Identity
Casabe Paul (Coming Soon)
Brand Strategy
Logo Identity
Packaging Design
SERVICES
WHAT I CAN DO
How I Can Help
From brand strategy to graphic design to content creation, I help bring your ideas into reality rooted in strategy, fueling passion, & memorable creativity.
Strategy-led creative direction that drives clarity and alignment
Creative work designed to resonate with the right people, not just attention
Visual designs that support long-term growth, launches, and expansion
A partner who thinks strategically and conceptually beyond execution
Structured, collaborative process to keep projects focused, effective, and streamlined
Brand Strategy
I work with brands to clarify their positioning, messaging, and long-term direction. This phase is about alignment, asking the right questions, and building a strategic foundation that makes every creative decision more confident and intentional.
Creative Direction
I guide creative direction across brands and campaigns to ensure everything works together as a cohesive whole. From concept to execution, I help shape decisions so the final work feels thoughtful, aligned, and elevated across every touchpoint.
Graphic Design & Brand Identity
I design visual identities rooted in strategy and built for longevity. From logos to packaging design, the goal is not just to look good, but to create a system that feels recognizable, consistent, and reflective of the brand at every stage of growth.
Content Creation
I create educational and story-driven content in partnership with brands I genuinely align with. With over 10 years of experience, my focus is on building trust, clarity, and long-term value through thoughtful storytelling.
Testimonals
what others say
Trusted By People 🫶
Dena is a wildly talented, dedicated designer with a radical ability to concept and consistently execute unique yet meaningful stylistic choices for every project she touches. I was consistently impressed by Dena's ambition for perfecting her craft as a design student, and have been fortunate to work with her professionally as a member of my branding team since her graduation. As a versatile designer with strong ideation skills, a talent for clever problem solving, and a refreshingly congenial personality to boot, I am confident that Dena will continue to be a very significant asset to any creative team or project that is lucky enough to have her on board.
Loryn
Brand Strategist & Professor
Dena was always quick to communicate and delivered high quality designs and branding that aligned perfectly with our target audience. As our timeline and priorities shifted, Dena adapted with us while staying within the initial scope.
Benjamin
Software Engineer & Entrepreneur
Before hiring Dena, I checked her designs on supplements and consumer products and they all feel really unique and innovative. She is an excellent designer. It was just what I was looking for. The final design represented what we wanted. I’m really happy and satisfied with it. It turned out amazing - she understood the concept perfectly. I would work with her again on my next projects for sure.
Marcos
Founder
Before starting this project, I honestly had no idea how to make my brand stand out or even what our logo should look like. Dena completely nailed the very first concept she presented. We asked for a couple of revisions along the way, but her original version still resonates most with us. It perfectly represents our brand. That’s when you know you should trust the professionals. We had so many different “requirements” and references that seemed impossible to bring together, yet Dena made it all work seamlessly. The entire process was smooth and enjoyable. Dena was patient, understanding, and highly professional, and she made everything easy to follow with her guides and organized approach. Now, I couldn’t be more excited to reveal the new branding for our event styling business. The identity she created sparks so much joy, and we feel so proud to share it with the world. What I love most is how it finally gives us the identity we’ve always dreamed of. It truly stands out, reflects who we are as owners, and captures the purpose of our business. I wholeheartedly recommend Dena to anyone looking for branding or design work.
Zoe
Founder
I felt very moved and happy. Dena showed a lot of knowledge and it was a pleasure working with her really. I've worked with quite a few designers, but not all of them have her wonderful designs and stunning video shots! 🥰
Chloe
Social Media Specialist
I felt very excited to work with Dena as her portfolio and content are great. The job was accomplished swiftly, and all deliverables were amazing. I really enjoyed the process. Dena was incredibly professional, and communication was crystal clear about her vision and how it aligned with our brand. She gave great check-ins frequently, and we never questioned anything during the process. Dena took our creatives to the next level and put her own twist on it, which is exactly what we wanted. I have already given her more referrals because she crushed it so hard!
Justin
Chief Operating Officer
blog posts
curated thoughts
Behind The Pixels
Explore the blog for design tips, industry insights, and creative inspiration. From
tutorials to thought pieces, there’s something for every curious mind.