boba tea protein
date
JULY 2022 - JULY 2024
ROLE
ART DIRECTION
PACKAGING DESIGN
SOCIAL GRAPHICS
CONTENT CREATION
VIDEOGRAPHY
PHOTOGRAPHY
Challenge
Boba tea has become a popular indulgence, but it’s often high in sugar and calories, naturally leaving a gap in the market for healthier options.
Boba Tea Protein is a healthy, boba supplement brand that became a fast-growing startup, needing to hire their 1st creative lead to develop and evolve the brand’s visuals and art direction. The role required a multidisciplinary creative who could concept, manage, create, design, and execute content on tight timelines.
Goal
Influence and shape the brand’s visual direction while supporting its overall growth, driving authentic, creative visuals that support the company’s rapid growth and strengthen its presence everywhere.
SOLUTION
As the creative lead, my main role was concepting and creating content, art directing marketing campaigns, and designing the visuals across their website & social media. The brand has achieved 2-3x growth across socials year over year.
My work ranged across various creative disciplines: from concepting and creating content, art direction, brand identity design, social graphics, product photography, studio photography, videography, product packaging, and apparel design.