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boba tea protein

date
JULY 2022 - JULY 2024
ROLE

ART DIRECTION

PACKAGING DESIGN

SOCIAL GRAPHICS

CONTENT CREATION

VIDEOGRAPHY

PHOTOGRAPHY

Challenge

Boba tea has become a popular indulgence, but it’s often high in sugar and calories, naturally leaving a gap in the market for healthier options.

Boba Tea Protein is a healthy, boba supplement brand that became a fast-growing startup, needing to hire their 1st creative lead to develop and evolve the brand’s visuals and art direction. The role required a multidisciplinary creative who could concept, manage, create, design, and execute content on tight timelines.

Goal

Influence and shape the brand’s visual direction while supporting its overall growth, driving authentic, creative visuals that support the company’s rapid growth and strengthen its presence everywhere.

SOLUTION

As the creative lead, my main role was concepting and creating content, art directing marketing campaigns, and designing the visuals across their website & social media. The brand has achieved 2-3x growth across socials year over year.

My work ranged across various creative disciplines: from concepting and creating content, art direction, brand identity design, social graphics, product photography, studio photography, videography, product packaging, and apparel design.

I'll occasionally share insights on graphic design, freelancing, my creative journey, and any insights I feel might be valuable. •⩊•

I'll occasionally share insights on graphic design, freelancing, my creative journey, and any insights I feel might be valuable. •⩊•

I'll occasionally share insights on graphic design, freelancing, my creative journey, and anything else I feel might be valuable. •⩊•