Logo

year of the dragon

date
APRIL 2024
ROLE

ART DIRECTION

BRAND IDENTITY

PACKAGING DESIGN

SOCIAL GRAPHICS

SET DESIGN

CONTENT CREATION

VIDEOGRAPHY

PHOTOGRAPHY

MERCH DESIGN

Challenge

To celebrate Lunar New Year, Boba Tea Protein® faced the challenge of designing a culturally resonant product line that honored the Year Of The Dragon for these products: Dragon Fruit Collagen Protein, Dragon Fruit Pre-Workout, red envelope sample packs, and an Oversized Dragon Pump Cover Tee.

Goal

Design product packaging and capture content for the 2024 Lunar New Year product collection that not only honored the cultural significance of the holiday, but also seamlessly integrated with the brand’s identity and resonated with customers.

SOLUTION

As the creative lead, I art directed and executed the visuals, ensuring I captured the power and symbolism of the dragon. From packaging design to art direction to content, every detail was designed to reflect the themes of strength, luck, and fortune, creating a striking and culturally resonant brand experience.

I'll occasionally share insights on graphic design, freelancing, my creative journey, and anything else I feel might be valuable. •⩊•

I'll occasionally share insights on graphic design, freelancing, my creative journey, and anything else I feel might be valuable. •⩊•

I'll occasionally share insights on graphic design, freelancing, my creative journey, and anything else I feel might be valuable. •⩊•